High Definition Broadcasting

High Definition (HD) cameras can produce nearly three - dimensional detail, however it is most cost effective than cellulose (Film). HD can be filmed in low levels and still get ultra clear images. There can be occasions where filtration can soften the light or diffuse the image that can be used to make the appearance less defined. However the fact that every imperfection , unevenness and change in texture shows on the camera, which has led to some creative challenges for makeup artists. High definition camera changes quickly , so what worked for one thing may not be applicable for another. Testing makeups on camera beforehand is the best way to check for any problems or imperfections.

Brushes and sponges can still be used to apply a first layer of foundation but for the final look it has to be seamless and subtle, to achieve this airbrushing is the final step to complete a look, which will help blend the look and create a light diffusion.
Due to HD camera picking up every bit of detail, a natural makeup may take longer to achieve, prosthetics, wig lace and anything else that has an edge will need extra time to adjust.
Certain reds can drastically change on HD cameras, lipsticks, blush and blood can require changes to the compositions of the colour.

Foundation:
Avoid ingredients that can alter the natural look of the skin, the basic guideline is to match the artists skin tone  no matter appears on the screen, as this will make the skin look more real. Use a foundation that has very little texture and because everyone's skin isn't all the same colour, work with 2-3 different shades. It's possible to apply any liquid airbrush foundation, not only with airbrush but also with a sponge, or brush to contour the face. Products that can be used are; MAC's Micronized Airbrush Foundation, Kett's Hydro Foundation, Kryolan's Airstream and Temptu's Hi Def S/B Makeup.

Powder:
When using creme makeup use powder sparingly and any touch ups on screen should be on the areas that are shiny, there are powders that have microfine pigments that are talc-free and silica based. The feel of these powders should be smooth, almost liquid with no grit. The face should be neither too shiny or too matte but has natural fresh look to it.

Concealer:
These are used to cover blemishes and get rid of dark circles. When choosing the correct concealer, chose one that is one or two shades lighter than the foundation colour, and that has a yellow tint to it as this will counter act the purple undertones found around the eyes. A subtle green tint concealer will get rid of any redness on the face and then a subtle orange colour to tint any blue areas. Avoid using white or very light concealers as this can make the face appear chalky and create a racoon effect around the eyes.
When applying the concealer, it must be placed in the most important places, when applying it start with under the eye and work the product up the lower eyelash line  and to the inner corner of the eye where it is the most darkest, it should only be applied on the discoloured areas and carefully blended out to the natural highlights, if the product is used outside these areas it can increase the effect of bags under the eyes. Do not over blend as this will swipe away what you were correcting, finish with translucent powder.

Eyeliner:
The purpose of eyeliner is to darken the roots of the eyelashes and therefore should be the same colour as the hair colour or darker. There are four types of eyeliner which are; pencil, powder, cake and liquid. The pencil liner can be smudged and easily blended away creating a soft natural eyelash line, but due to the waxy colour it is affected by body heat and can smudge during long shooting schedules.
Cake and liquid liners require a bit more of a skill to apply, they have the advantage to not smudge and drying quickly. These liners can be left with a hard edge or blended with a damp brush or cotton-tipped applicator. For blonde hair people or light skinned, a light brown, sable or slate coloured should be applied.

Book Reference: 'Stage Makeup:Tenth Edition';Richard Corson, Beverly Gore Norcross, James Glavan. 2009. Chapter 17 ' Natural Makeup for Film and Television' Page: 252-258.